Let’s have some real talk, love.
In your head, you’re showing up as the passionate, polished, let's-get-it-done leader your audience needs.
But on the other side of the screen? Your people might be reading a totally different vibe, one that’s not converting, not connecting, and not sparking the loyalty you deserve.
I call it the gap.
You post with one intention, authority, value, or connection.
But your audience perceives something else entirely; maybe you’re coming off as inconsistent, scattered, overly salesy, or just blending in with everyone else.
It’s not about being “wrong” or “bad.”
It’s about recognizing that your self-view is tinted by everything you know about yourself: your expertise, your effort, your personality.
Your audience doesn’t see all that.
They only see the evidence you give them through your content.
Why This Matters More Than You Think
When your intention and perception don’t match, three things happen:
Lost Trust: People sense a disconnect and hesitate to buy or engage.
Missed Opportunities: Collabs, speaking gigs, and PR pass you by because your online footprint isn’t telling the right story.
Burnout: You’re working hard but seeing minimal payoff, which is the fastest route to giving up.
The Disruption Archetype Advantage
This is where my Disruption Archetype Assessment comes in.
It’s not a personality quiz or a copy-paste branding formula.
It’s a proprietary, bias-free system that evaluates your live online presence exactly as your audience experiences it.
Then I layer in the Disruption Heat Scale, a measure of how powerfully your content connects, not just how often you post.
You walk away with:
A crystal-clear picture of your real online identity
The gaps between how you think you’re showing up and how you actually are
A simple, strategic plan to close that gap and start turning heads and making sales
Your Next Step
If you’re tired of throwing spaghetti at the algorithm and wondering why nothing sticks, it’s time to get the unfiltered truth.
📌 Book your Disruption Archetype™ Assessment today, $97 per platform
You’ll get your full report plus a 30-minute live call to go over it together.
No fluff. No guesswork. Just clarity and a strategy that works.
Let us know what you think in the comments!
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