About
I’m Karen Hewitt, a Harvard-certified disruptive strategist, network marketing leader, and social media growth expert who’s spent years decoding why some brands dominate the conversation while others fade into the scroll.
I created the Disruption Archetype Assessment because I kept seeing the same problem:
Business owners think they’re showing up one way online, but their audience is experiencing something completely different. That gap costs sales, visibility, and trust every single day.
This isn’t a “fun quiz” or a cookie-cutter brand exercise.
It’s a manual, human-anchored evaluation using my proprietary system and years of experience in audience psychology, NLP, brand storytelling, and content strategy. I study your live online presence exactly as your audience sees it, then I give you the unfiltered truth, paired with a strategic plan you can act on immediately.
If you run a business in 2025, you can’t afford to guess at your audience perception. You need to own it.
A Little About Me (and Why This Matters to You)
I’m not your typical strategist.
I’m a queer, neurodivergent mom of five, a survivor, and someone who built an entire business empire from a kitchen table covered in coffee cups, homework, and big dreams.
I know what it’s like to juggle real life and still show up online, and I know how easy it is to lose yourself in the noise of “do it like everyone else.”
That’s why I created the Disruption Heat Scale, my proprietary system that measures not just how you post, but how powerfully you connect.
It’s the same scale I use to pinpoint why one piece of content goes viral while another gets ignored, and how you can raise your “heat” without burning out or faking a persona.
When you pair the Disruption Archetype Assessment with your Heat Scale score, you’re not just guessing at your online presence; you’re getting a full, 360° diagnostic.
Think of it like knowing both your content DNA and your content temperature so you can finally create in a way that feels like you and works like a sales machine.
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